Client: Avanglion doo
Tenant: Optiplaza
Locations: Shopping mails: Beoshopping, Galerija. Retail: Knez Mihailova street, Bul. kralja Aleksandra
Program: Retail interior / Branding – retail identity
Gross area: 1.200m2
Design: 2020-2021
Construction: 2020-2022
Status: Completed
Author: Zabriskie
Zabriskie services: Preconcept, Conceptual, schematic and detailed interior design, Design supervision.
Zabriskie team: Ksenija Bajagić (partner), Staša Simenović, Mirjana Lazić
Following the recognizable graphic identity of Optiplaza brand, we kept and transferred the same monochromatic aesthetics into the interior.
The combination of smooth and natural oak surfaces has proven to be sufficiently neutral yet distinctive enough a surface for emphasizing an array of different product models. Different try-on zones, equipped with mirrors reflecting the light of ideal colour and intensity for trying glasses on, are strategically designed following the analyses we carried out, taking the years of employee experience into account; all with the intention of creating an enjoyable shopping experience and improving sales.
The only isolated unit in the interior, separated by a heavy fabric curtain and a glass screen is the ophthalmological examination, a room void of any excessive details. The emphasis of the room is on functionality, on patient-doctor relationship and, as such the room is completely reduced down to clean, smooth surfaces and simple white colour shapes.
Central zone, designed for communication in a conspicuously laid back atmosphere, features a ceramic carpet. Comfortable sofas and armchairs are there to support the concept.
Central tables with revolving round illuminated mirrors and a seat for direct communication with employees, puts a customer in center stage so he gets the employees’ undivided attention.
Repetition pattern of displayed models creates a clear visual rhythm. Transparent shelves leave the focus solely on the product. White wall surfaces behind them conceal additional illuminated display shelves, duplicating the number of models on display. This type of solution gave us the opportunity to relieve the main display potentials, and to simplify the approach and insight into different colours and features of a particular model of glasses, therefore reducing time the customer needs to make the right decision when shopping for glasses.
